ChatGPT: What is it and How can it revolutionize your Business?
Created on 26 May, 2023 • AI & Tech • 442 views • 4 minutes read
Discover how ChatGPT, an artificial intelligence tool developed by OpenAI, is revolutionizing businesses with its AI capabilities. Learn how it works, its applications in the marketing sector, and its limitations.
Technology based on artificial intelligence (AI) is one of the solutions that has shown the greatest development over the years. Based on this type of solution, ChatGPT was launched, a tool that promises to revolutionize businesses of various types. It is crucial to understand what it offers to take advantage of this trend. At the same time, you need to be aware of the limitations of this tool, as they can directly interfere with how you use the feature.
Next, find out what ChatGPT is and see how this alternative works!
WHAT IS CHATGPT?
ChatGPT is a technology created and released by OpenAI, a San Francisco-based business that started in 2015. One of the company's creators was Elon Musk, known for his work at Tesla, SpaceX and Twitter.
Specifically, the acronym “GPT” stands for “generative pre trained transformer”. The expression can be understood as a “pre-trained generative transformer” in free translation. This indicates that the model was fed information and was successively trained until it reached the released version.
With that, ChatGPT became the fastest growing user app in Internet history.
HOW DOES THIS TOOL WORK?
You already know ChatGPT but still need to understand how this tool works. In practice, this system is based on an artificial intelligence neural network capable of processing large amounts of data and information.
From this, ChatGPT can emulate a natural language, proposing to approach human communication.
After this initial step, which involves using millions of documents and billions of sentences, the model went through a period of human feedback. That is, the OpenAI team needed to use the tool for a long period, giving feedback on the quality or accuracy of the information.
Thus, the artificial intelligence model that forms ChatGPT began to consolidate machine learning, improving its ability to respond and perform various tasks.
Regarding the user, the operation is relatively simple and intuitive. After accessing the site and registering a free account, start a conversation with ChatGPT. Here, you can ask questions or give clear instructions about a task.
HOW DOES CHATGPT RELATE TO A COMPANY'S MARKETING SECTOR?
Considering the functioning and capabilities of ChatGPT, the tool has become popular in many areas and businesses. Among sectors, it has become common to use the platform to perform tasks related to marketing.
This artificial intelligence can be useful to support strategic activities related to marketing planning, for example. It is possible to prepare briefings with the help of the tool and get ideas for keywords or hashtags for social networks, for example.
The tool can also be used as a creativity ignition. From suggestions offered by the language model, it is possible to get inspiration for producing content. Also, ChatGPT can help you perform repetitive or data-intensive tasks, such as structuring marketing reports. In this way, he can become an ally of professionals in the field.
WHAT ARE THE LIMITATIONS OF THIS TOOL?
Although ChatGPT can revolutionise the business, one must understand that it has several limitations that cannot be ignored.
One of the most important points is that the knowledge base of this artificial intelligence ends in 2021 – at least in the period close to launch. Therefore, the resource is not fully updated and cannot deliver information in real time.
Another limitation is that ChatGPT has a function that, among other points, is based on probabilistic estimates. That is, the tool is not capable of thinking. It searches its database for the likely answer to a question or command.
Therefore, ChatGPT does not always guarantee a conceptually correct or reliable answer — it is the most likely one according to the AI training model.
Furthermore, it is necessary to consider that the efficiency of the responses depends on the quality of the input, which is the information inserted. To get a result that specifically meets what you're looking for, it's necessary to dedicate yourself to going deep into the presented commands, which can consume more time than expected.
IS CHATGPT CAPABLE OF REPLACING PROFESSIONAL CONTENT PRODUCTION?
As it is the most advanced language model, many people have wondered if ChatGPT can generate content in seconds. The truth is that, in practice, the tool will never be able to replace human capacity.
In this way, the system cannot create content that ranks, engages and adds value to the reader and the company. This is due to several reasons, such as the fact that the tool does not have emotions and, for this reason, you cannot use them in your texts.
Another point is that each company has a specific strategy, target audience, objectives and challenges. So it is impossible to transmit them in a command to ChatGPT, which makes it impossible to achieve personalized and consistent content.
Furthermore, it is essential to remember that ChatGPT is entirely based on existing documents. Soon, all he can create is a mere reinterpretation of what is available. Thus, the generated contents are not original, which may cause copyright issues shortly.
In addition, Google is already working on tools to more easily identify content created by artificial intelligence. As a result, the trend is for human-made content to become increasingly relevant, which can generate better results for the strategy.