HUBSPOT: Everthing you need to know about this Marketing Tool
Created on 26 May, 2023 • Digital Marketing • 384 views • 7 minutes read
Discover how HubSpot, a comprehensive marketing and sales platform, can help your business thrive in the digital environment
It's easier to see the success of a marketing strategy with the use of technological tools. After all, they provide applicable belongings to automate procedures and enhance the achievement of brand consequences in the digital environment. HubSpot stands out among the available alternatives.
This platform is the most whole on the market, offering features that cover a maximum of the steps of a great advertising strategy. At the same time, the answer must be included with different assets to supply efficiency. As you examine, you'll discover what HubSpot is and how this platform can assist your emblem in the digital surroundings!
WHAT IS HUBSPOT?
HubSpot is a platform that gives extensive answers to businesses' advertising and income techniques. The tool mainly targets the virtual environment, focusing on inbound marketing (or appeal advertising and marketing) techniques.
Initially, HubSpot was considered a customer relationship manager ( CRM ). However, it has become a suite of incorporated and automated commercial enterprise advertising and marketing, income, and service answers.
HOW DID THIS AUTOMATION SERVICE COME ABOUT?
To better understand what HubSpot is, it's well worth understanding how this tool evolved. The platform was created by Brian Halligan and Dharmesh Shah, graduate school colleagues at the Massachusetts Institute of Technology (MIT).
In the early 2000s, the duo advanced the concept of inbound advertising, which became famous in the following years. With the evolution of its use, Halligan and Shah began to feel the need for a marketing platform related to this strategy's practice.
Based on this demand, the first version of HubSpot hit the market in 2006. Initially, it was focused only on inbound issues, providing features such as blogging or lead generation. Over the years and with new needs identified with the public, the solution has developed and added more services. With that, HubSpot is now a complex CRM to become a tool for anyone wanting to get results online.
WHAT ARE THE FEATURES OF THIS TOOL?
HubSpot's advent procedure caused non-stop improvement of the tool. This improvement led the digital advertising strategy to be considered one of the most efficient and whole in the marketplace.
This is possible due to its various features, divided into five main hubs. Next, check out what they are and spot the available sources!
MARKETING HUB
The Marketing Hub comprises resources that help plan and execute a digital marketing strategy. With it, companies of all types are helped to develop online. One of the functionalities involves the integration of the platform for publishing content on the company's blog. The hub also has a lead capture software program, assets for customizing calls to movement or even a tool for segmenting lists.
The solution includes tools for creating pop-ups and forms to capture lead information, email marketing resources, and a social media manager. Thus, it is possible to carry out marketing activities and monitor the results generated by the initiatives adopted.
SALES HUB
The sales hub, on the other hand, is aimed at supporting the company in converting the leads captured. One of the main tools is the sales funnel manager, which allows you to follow the users' purchase journey with full integration with HubSpot's CRM.
Other features include tracking new lead visits, sales made, and monitoring all sales steps. In this way, it is possible to check the performance of the commercial team about the defined objectives. This solution offers several automation tools, including payment solutions and even features to automate customer follow-up. The objective is to increase the sales team's effectiveness, guaranteeing better results.ts.
SERVICE HUB
In the service or attendance hub, the focus is on contact with the customer. Small, medium and large companies can better serve the public to build a more solid and lasting relationship. One of the options is the ticket system. With the help of this resource, it is possible to centralize requests and prioritize support according to demands. You additionally have the customer service automation machine, help desk answers and automated demands monitoring.
Another relevant point is this hub has modules centred on enterprise insights. It is possible to assess customer service facts by evaluating the industry wherein it operates. Finally, there is a characteristic aimed toward growing expertise and assisting future calls.
CMS HUB
The acronym CMS refers to content management software — or content management system. This is a vital answer for groups that want to put in force a content method as a part of their marketing method. An example of usage is creating a subscription-based experience for delivering content. It is also possible to offer dynamic materials and accelerate data delivery to the visitor.
In this way, there is a way to optimize the customer experience, with the potential to increase the conversion capacity of the strategy. Among the features, you will find a website builder based on templates; that is, it does not require programming knowledge. This can help companies that want a personalized page integrated with the other resources used in their actions.
OPERATIONS HUB
The operations hub relates to lead and customer data. Using tools makes it possible to synchronize, process and integrate information to automate processes. Synchronization software allows you to unite all data on a single CRM platform. Thus, knowledge about the public and the buying journey of the leads is centralized.
The data quality system helps keep information under control, ensuring that it is relevant to the strategy. Meanwhile, programmable automation software automates business processes seamlessly.
HOW CAN HUBSPOT HELP YOUR BUSINESS GROW ONLINE?
Thanks to its features, HubSpot can help business growth in the digital environment. See how the tool promotes this result!
LEAD GENERATION
This is one of the main positives of using HubSpot. After all, from the tools available, you can obtain contact information from website visitors, turning them into leads and, later, into customers.
HubSpot's landing page creation, email capture windows, and form generation features help speed up the lead generation process. With this, you will be able to supply the sales funnel.
STRATEGIC PERFORMANCE WITH THE SALES FUNNEL
From lead generation, it is possible to include them in the sales funnel. The team can follow each contact along its journey — between visitor, lead, prospect and customer —to identify its stage.
The team can act more strategically thanks to integrating data and tools. This makes it easier to understand what initiatives should be adopted for each funnel phase, ensuring an adequate supply of each stage, from top to bottom.
INCREASED CONVERTING ABILITY
The commercial team can act more effectively by identifying where each lead is in the buying process. As a result, the chances of converting into sales increase using HubSpot.
This close monitoring of the stages of the funnel allows salespeople to speak directly with contacts who are most prepared for an approach — that is, most willing to close a deal. In addition, it is possible to observe what has worked in nurturing leads, allowing you to scale strategies to generate more results.
EFFECTIVENESS IN RELATIONSHIP MANAGEMENT
As you've seen, HubSpot was considered a CRM but has become a more complete platform. However, relationship management is still an effective feature to help the company grow in the digital environment.
After all, it is possible to register the information of the leads and customers, allowing the customization of actions according to the stage of preparation for the purchase or the history of the relationship. In this way, the company manages contacts better, favouring results such as public loyalty.
PROCESS AUTOMATION
It is worth considering that HubSpot is essential to automatically capture, organize, integrate and evaluate information, generating relevant data and insights. It is also possible to create a relationship ruler, send automatic emails, create campaigns on social networks and other possibilities.
By dispensing with carrying out these actions manually, the team does not have to worry about repetitive tasks and can dedicate itself to more strategic tasks for the company.
AFTER ALL, IS IT WORTH USING HUBSPOT IN MY MARKETING STRATEGY?
As you've been following along, HubSpot comprises dozens of essential tools for implementing a successful marketing strategy. With it, you can achieve more results by generating leads and increasing conversions into sales.
However, more than just hiring the tool is required. HubSpot offers all these advantages, but it is important to understand that content production is a pillar to consider. This is because it is essential to rely on content marketing to stand out in the online environment in an organic way.
By publishing original, relevant and strategic content, your company can achieve more visibility in search engines. From this, it is possible to attract more visitors and generate leads that can be converted into customers. This process even has the support of the tools offered by HubSpot. You can publish content through the CMS hub, evaluate the results and follow the leads in the sales funnel, for example.